Notes from the build.

Google doesn’t penalize AI-generated content simply because it’s AI-generated. See what Google’s own spam and quality guidelines actually say—and what that means for you. ([developers.google.com][1]) [1]: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content?trk=public_post_comment-text&utm_source=chatgpt.com "Google Search's Guidance on Generative AI Content on Your Website | Google Search Central  |  Documentation  |  Google for Developers"

How pairing Claude with code-based animation lets me test a motion graphics idea in minutes instead of days, and why that changes what I dare to attempt.

Software as I Want It: Is the SaaS Model Being Turned Upside Down? I have a small provocation. For years, we have been asking: Which software should we buy? Maybe that question is becoming less important. The more interesting question might be: What software do we actually need? I call the idea Software as I Want It. Not because SaaS is going away. It isn't. But because AI, cloud platforms, APIs and new development tools are changing the relationship between a company and the software it uses.

Vibe coding builds a website fast. Here's how I make AI-built sites and landing pages discoverable by Google, AI Overviews and ChatGPT Search.

Will consumers stop caring whether a product or piece of content is AI-generated? A look at the data, the EU’s new labelling requirements and what this means for businesses.

I went to Bits & Pretzels in Munich looking for interesting conversations. I came back with new ideas, new connections and a stronger feeling that the future is something we build together.

I build digital solutions from the outside in and the inside out. Vibe coding has changed the way I build websites and web apps. I can go from an idea to a working prototype remarkably fast. AI can write code, generate components, connect APIs, create databases and help solve technical problems while I build.

Making AI-Built Websites Searchable, Understandable and Agent-Ready Vibe coding has changed how websites and web apps are built.

A personal insight into being an art director, photographer and full-stack developer all in one – and why it makes the work simpler, not harder.

A concrete look at how I used Claude to build a custom WordPress theme, a tailored backend, and a plugin for live track status.

Before a database, before auth, before a CMS: a static site with no build step gets a business online today and gets rebuilt without regret.

A real case: a scroll-driven letter-scaling animation stuttered on phones. Measuring the actual raster cost — not guessing — found the fix in one number.